Avid.com
Human-Centered Redesign Empowering Users at Avid.com
Avid Technology is a prominent American multimedia and technology corporation based in Burlington, Massachusetts. It focuses primarily on audio and video solutions, including digital non-linear editing (NLE) systems, video and audio editing software, music notation software, as well as management and distribution services. Avid's innovative products have become integral tools within the television and video production industry, facilitating the creation of television shows, feature films, and commercials.
The Challenge
The Company's website presented an exciting opportunity for enhancement. With the aim to modernize content, streamline navigation, and optimize page layouts, we focused on elevating the user experience for its millions of visitors.
Avid.com before re-platforming and redesign
Avid.com before re-platforming and redesign
The Solution
My colleagues and I spearheaded a comprehensive overhaul of Avid.com, focusing on content review, planning, and optimization. Collaborating with key stakeholders ensured the site's content was up-to-date, accurate, relevant, and brand-aligned. User research informed the development of a new navigation system, enhancing user experience. Additionally, we expanded Avid's design library and system to include updated templates and components.
Reusable templates with built-in variant and guidance documentation
Updated product page design
My contribution
Analyzed UX evaluation results to understand user needs.
Conducted a visual audit to identify inconsistencies in website design.
Collaborated with stakeholders to define core design styles.
Set up the foundation for the design library.
Established the architecture for the design system website.
Managed a blended team of designers (client-side & Limina) using a proprietary design management tool I co-created
Led the team to:
Create a new site architecture based on user testing.
Redesign the mega menu navigation based on user feedback.
Define screen layouts, hierarchy, content needs, and component alignment.
Develop a comprehensive and adaptable set of design templates with guidelines.
Design high-fidelity mockups of new website screens and components.
Expand the atomic design library and design system I created the foundation of in an earlier project
Avid.com atomic design library
Avid.com atomic design system
Results
A comprehensive content optimization plan.
A revamped navigation design was validated through user testing.
High-fidelity mockups to facilitate seamless handoff.
A foundational and enriched design system with adaptable templates and components for future updates.
Training and a tool for the continued design and design information management of the Avid.com system.
The rollout of the Avid.com redesign is currently being implemented as part of a larger re-platforming project and will be rolled out over time. within the organization.
Avid.com comprehensive template, component and annotation system
Avid.com design planning and management database
Conclusion & Learnings
The successful collaboration between me, my colleagues at Limina, and Avid Technology's web management team demonstrates the importance of user-centric design and strategic planning in website optimization. This project underscores the ongoing effort required to maintain a high-quality user experience and emphasizes the value of investing in a scalable design system for future enhancements.